Category: news

ASD Proudly Welcomes Andrea Croeze as Corporate Chef

Elevating Culinary Support for Our Clients

ASD is thrilled to announce the newest addition to our team: Andrea Croeze, who joins us as our Corporate Chef. This exciting development marks a significant step forward in our mission to provide not just top-tier equipment and technical support, but also culinary expertise that enhances the value of every investment our clients make.

For years, ASD has been known for delivering exceptional local support, including warranties and technical assistance for all our products. Now, with the addition of Chef Andrea, we’re taking that commitment a step further. Our clients will benefit from hands-on guidance from a culinary professional who understands how to maximize the potential of their kitchen equipment – turning tools into transformative solutions.

Chef Andrea brings a wealth of experience and passion to the role. She has received specialized training from Rational Expert Chef Felipe Ardila, a leader in intelligent cooking systems. Together, they recently hosted an exclusive event on June 13, 2025, designed to introduce potential clients to the advantages of Rational’s intelligent cooking technology. The event showcased how these systems simplify both food production and service, making operations more efficient and consistent.

Local hotels and restaurants were invited to preview the Rational units in action and enjoy a tasting menu prepared by Chef Andrea and Chef Felipe. The event was a resounding success, highlighting the synergy between cutting-edge technology and culinary artistry.

ASD is always looking for ways to add value for our clients and support the growth of local businesses. With Chef Andrea on board, we are proud to offer a new level of service that sets us apart as the leading regional provider of hotel and restaurant supplies in Aruba.

We invite you to visit ASD and explore our full range of Rational offerings. And if you’re lucky, you might catch Chef Andrea in our test kitchen – always happy to share her knowledge, tips, and maybe even a taste of something delicious.

The 2025 ‘Hot! Hot! Hot!’ Sales Event was a great success!

Thank You for Making the “Hot! Hot! Hot!” Sales Event a Great Success!

We’re still buzzing from the energy of the Hot! Hot! Hot! Sales Event on May 10th—and we couldn’t have done it without you!

From the moment our doors opened at 8 AM, the store was full of activity and excitement. The turnout exceeded our expectations, and the showroom stayed busy throughout the entire day—far beyond the scheduled 4 hours!

Incredible Deals, Unforgettable Energy

Guests took full advantage of our fantastic offers, with up to 75% off on essential equipment, bar and kitchen supplies, disposables, and stylish chinaware. Whether you were a returning customer or a first-time visitor, we loved helping you find the best deals for your business.

Special Thanks

We’d like to extend a huge thank you to:

  • Our loyal customers, whose continued support means everything to us.

  • El Tio, for providing delicious snacks that kept our customers refreshed and fueled throughout the event.

  • And last but definitely not least—our incredible team, whose dedication and effort made this event not only possible but a true success.

Stay Tuned

If you missed this event, don’t worry—we’re already cooking up more great promotions and surprises for the near future. Be sure to follow us on Facebook & Instagram and sign up to our mailing list so you never miss a deal.

Thanks again, Aruba—you made it hot!

— The ASD Aruba Team

ASD Hosts Rational Cooking Events

Showcasing Advanced Culinary Technology

 

ASD recently welcomed culinary professionals to their in-house Show Kitchen, for a series of exclusive events that offered a deep dive into Rational’s cutting-edge cooking technology. These invitation-only events featured presentations by Chef Felipe Ardila, the National Corporate Chef at RATIONAL AG, who guided attendees through an immersive experience with Rational’s advanced kitchen equipment.

Experience the Unexpected: Intelligent Cooking Live
The first event, “Experience the Unexpected – Intelligent Cooking Live,” introduced attendees to Rational’s innovative cooking solutions. Chef Ardila demonstrated the versatility and precision of Rational’s equipment, offering live cooking presentations that showcased the brand’s capabilities in action. Attendees were treated to sample tastings of various dishes prepared using Rational’s Intelligent Cooking systems, highlighting the equipment’s ability to deliver consistency and quality.

Rational Academy iCombiPro: A Closer Look at Advanced Equipment
In the same week, ASD continued the series with the “Rational Academy iCombiPro” event. These sessions provided a more in-depth look at Rational’s iCombiPro equipment, blending cooking demonstrations with technical insights. Chef Ardila not only showcased the cooking functions but also provided attendees with theoretical knowledge on Rational’s technology, offering an exclusive look into the inner workings of the iCombiPro. Participants gained a comprehensive understanding of how Rational’s equipment can enhance kitchen efficiency and elevate culinary standards.

An Intimate Setting for Industry Professionals
The events facilitated hands-on learning and networking opportunities, allowing participants to engage directly with Chef Ardila, ask questions, and explore how Rational’s technology could be integrated into their own culinary operations.

Looking Ahead with ASD and Rational
ASD supports the local culinary community by bringing globally renowned technology to Aruba. Through events like these, ASD and Rational continue to provide valuable insights and resources for culinary professionals, promoting innovation and excellence in the kitchen.

For more of Rational’s products and how they can revolutionize your kitchen, visit ASD’s product page.

Unox Cooking with Technology Event by ASD

Cooking with technology event by ASD

A Culinary Showcase

ASD recently hosted a remarkable event at their in-house Show Kitchen. The “Unox Cooking with Technology” event, led by Yair Diaz, a trained Chef and Market Development Specialist for Unox, attracted a diverse group of attendees eager to experience the latest in commercial cooking technology.

A Glimpse into Advanced Cooking Technology
The highlight of the event was the showcase of several advanced cooking appliances by Unox. These appliances are designed to handle a wide array of cooking methods such as vacuum cooking, steam cooking, drying, gratinating, browning, roasting, braising, frying, regenerating, and baking. Unox’s commercial combi ovens are renowned for their versatility and ability to operate 24/7, ensuring efficiency and consistency in professional kitchens.

Engaging Demonstrations and Interactive Tasting
Chef Yair Diaz captivated the audience with live demonstrations, showcasing the capabilities of the Unox appliances. Attendees had the opportunity to observe the preparation of various dishes and baked goods, followed by sample tastings. The event fostered an interactive atmosphere where participants could ask questions and gain insights into how these advanced appliances can elevate their culinary operations.The event was well-attended by a range of professionals from the hospitality and culinary sectors.

Building Connections and Sharing Expertise
ASD’s event not only highlighted cutting-edge cooking technology but also provided a platform for networking and knowledge sharing among industry peers. The positive feedback from attendees underscored the event’s success in demonstrating the practical benefits and innovative features of Unox appliances.

Looking Forward
ASD remains committed to bringing the latest advancements in culinary technology to Aruba, supporting local businesses in their pursuit of excellence. Stay tuned for more events and opportunities to experience the future of cooking technology firsthand. Visit our product page to explore the unique features and benefits of these innovative appliances, and elevate your cooking to new heights.

‘Hot! Hot! Hot!’ Sales Event Returns!

Save the Date!

When: May 10th, 2025,  8 AM – 12 PM
Where: ASD Store, Schotlandstraat 73

Aruba’s premier hospitality supplier is turning up the heat once again with our most anticipated one-day event!

Blazing Deals Up to 75% Off!

Fuel your business growth with jaw-dropping discounts on our top hospitality essentials. Enjoy 25%, 50%, and even 75% off select items while supplies last.

What’s On Sale?

  • Essential Equipment: Powerful kitchen & housekeeping gear
  • Bar & Kitchen Supplies: Tools for chefs and mixologists.
  • Disposables: Bulk up for less.
  • Chinaware and Glassware: Style and elegance, now even more affordable.

More Than Just a Sale!

Enjoy complimentary drinks and snacks while you browse. Our in-house experts will guide you to the best deals tailored for your business needs.

Why Choose ASD Aruba?

Since 2003, ASD Aruba has helped countless local businesses shine with quality supplies, custom orders, and free island-wide delivery.

 

4 Hours Only!

The “Hot! Hot! Hot!” event lasts just 4 hours – don’t miss this once-a-year chance to elevate your hospitality game while saving big. Be there May 10th, 2025 at ASD Store, Schotlandstraat 73.

 

ASD Showcases Revolutionary Intelligent Ovens by Unox

Showcasing the new intelligent Unox combi ovens

ASD, Aruba’s premier restaurant and hotel supplier, recently hosted a captivating demonstration of innovative intelligent combi ovens by Unox. These groundbreaking appliances seamlessly integrates advanced technology with user-friendly features, offering chefs and foodservice professionals an unparalleled level of efficiency, precision, and convenience.

Unleashing Culinary Creativity

The CHEFTOP MIND.Maps™ PLUS oven is designed to unleash culinary creativity, empowering chefs to explore a vast array of cooking techniques and achieve exceptional results. Its versatility extends from grilling, frying, and roasting to browning, smoking, and steam cooking, providing chefs with the tools to create culinary masterpieces with unmatched versatility. The CHEFTOP MIND.Maps™ PLUS oven simplifies complex cooking processes through its automatic cooking cycles, ensuring impeccable and consistent results every time. With its intelligent functions, the oven automatically adjusts cooking parameters based on the selected recipe and food type, eliminating guesswork and guaranteeing culinary excellence. The intelligent oven streamlines kitchen operations with its intuitive interface and user-friendly design. Chefs can effortlessly monitor and control the oven with the touch of a button, while its automatic cleaning system minimizes downtime and maximizes productivity.

SPEED-X™: Speed and Precision

The SPEED-X™ oven is a powerful and versatile combi oven that delivers outstanding cooking results at lightning speed. Its unique combination of steam and microwave technology allows chefs to prepare dishes up to 70 percent faster than traditional methods, without sacrificing quality. The SPEED-X™ oven is ideal for a wide range of applications, including:

  • Quickly reheating leftovers
  • Preparing fresh dishes on demand
  • Enhancing the flavor of grilled or roasted meats
  • Baking pastries and desserts

 

ASD: Your Culinary Partner

ASD is committed to providing Aruba’s culinary scene with cutting-edge solutions that elevate dining experiences and enhance operational efficiency. The new Unox intelligent ovens are a testament to ASD’s dedication to innovation and its commitment to empowering chefs to achieve culinary excellence. To discover the endless possibilities of the this revolutionary oven and elevate your culinary creations, visit the product page: https://asdaruba.com/product-category/kitchen-equipment/cooking-baking/unox-combi-oven/

 

Showcasing the new intelligent Unox combi ovens